Tell Your Families: Text “BRIGHT” to 444999

BBText for Bright Bulletin 2.11.2015Your families can get weekly parenting tips and learning games delivered right to their phone!

Bright by Text is a new educational text-messaging service that sends weekly text messages related to a child’s age and developmental stage.

Please help us spread the word about this exciting new program! Let your families know that by texting the keyword “BRIGHT” to 444999, they can sign up for this free service.

We believe that text-messaging presents an opportunity to increase the “dosage” of our positive parenting messages to the families that need it most.

What’s in Bright by Text?
Currently, Bright by Text sends a message approximately every 10 days, though once we add additional messaging campaigns the frequency will be between 1 and 2 text messages per week. The messages align with the research-based information in Bright by Three’s parenting kits.

There are 100 English-language learning games text messages in the Bright by Text system. These correspond to the learning games in parts A, B and C of our kits. Each text message links to a landing page – part of the Online Public Learning Community – with more information.

Bright by Text is in the news!

A New Medium for Early Literacy Tips: Texting – Chalkbeat Colorado

Text Messages Give Parents Ideas for Teaching Children – CBS4 Denver

What’s coming next for Bright by Text?
The Bright by Three team is working hard to launch Bright by Text in Spanish, as well as to develop additional campaigns of information that we can share via text message. Once we have launched the first campaign in Spanish, we will start including a promotional postcard about Bright by Text in each of our parenting kits.

By the end of this month, we will launch the Spanish learning games text messages.

By mid-March, we will also add a campaign of messages that correspond to our parent handbooks (Giving Your Child a Bright Beginning). This campaign will be initially rolled out in English with the Spanish version following soon after. Bright by Three is also planning a campaign of text messages related to oral health for babies and toddlers in partnership with Delta Dental of Colorado Foundation.

In 2015, we hope to add short, bilingual modeling videos to each of the learning games landing pages. We are also seeking additional volunteer and intern support to keep developing this great tool.

Please contact us if you have any questions about Bright by Text. And thank you for referring your families to this great new program! We will let you know as soon as we start including promotional postcards in the parenting kits.