Bright by Text Continues to Grow

Text Bright Buzz 05-2015Bright by Text is our new educational text-messaging system. It’s free and easy to sign up — just text “BRIGHT” to 444999.

Recently, Bright by Three added Spanish-language messages to the Bright by Text system, as well as an additional campaign focused on the health, safety and development of children under 36 months.

To receive Bright by Text messages in Spanish, simply text “BRILLANTE” to 444999.

Bright by Text launched in November 2014 with 100 learning games messages — simple at-home activities that research has shown support healthy child development. This initial campaign sparked strong interest.

The feedback we received from Bright by Text users has been consistent: 1-3 messages per month simply isn’t enough! People wanted more.

We have been working hard to adapt the rest of our evidence-based program materials into digital format — 130-character text messages and mobile-friendly landing pages.

This month, we added the new health, safety and development campaign to the system, which means caregivers signed up for Bright by Text will receive a parenting tip, a learning game or another resource by text between once and twice a week.

Soon Bright by Three will complete the conversion of the rest of our program materials, including a language development text campaign for caregivers of children aged 12-24 months and a positive guidance/discipline campaign for caregivers of kids aged 24-36 months.

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If you have any questions about Bright by Text or want more information, please contact Katharine Brenton at