About Us

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Learning doesn’t begin when a child starts school. Amazingly, 85% of a baby’s intellect, personality, and social skills are developed in the first three years of life. But because babies don’t come with operating instructions, all parents need a little guidance on how to make the most of this critical period.

That’s where Bright by Three comes in. Bright by Three visits with parents and other caregivers and provides a three-step program to make sure their little ones get the best start at life. And it’s absolutely free for these families, supported entirely by charitable contributions.

Since it was founded in 1995 by then-Governor Roy Romer and former Procter & Gamble Chairman Brad Butler, Bright by Three has reached an increasing number of families across the state each year — nearly 21,000 last year alone. But an average of 68,000 babies are born in the state each year, so we’ve got a lot more work to do to put these tools in every Colorado home where there’s a baby or toddler.

That’s where you come in. There are two ways to help us reach more families:

  1. Tell a family member, friend, neighbor or anyone who has or is expecting a young child about us. This is a program that’s proven to be helpful for all families, regardless of their income or background. (It’s even available in Spanish.)
  2. Help support this statewide initiative. A donation of as little as $25 pays for a kit for one family. If you can afford more, you can help us reach even more families.

With enough people spreading the word about these programs and donating, we can realize our goal of ensuring that every Colorado child gets the same great start.

Click here to see the 2014 Annual Report.

Frequently Asked Questions

What is your mission?

To provide a bright beginning for all Colorado children by helping families support their children’s physical, emotional, and intellectual development during the critical first three years of life.

What is your vision?

Every child in Colorado will be healthy, valued, and ready to learn.

Where do you get your funding?

We gratefully accept donations from a variety of private foundations, corporations, and individuals including The Colorado Health Foundation, The Daniels Fund, The Denver Foundation, Kaiser Permanente, Amgen, and many others.

Are donations tax deductible?

Bright by Three is a 501c3 non-profit organization so donations are typically tax deductible. In fact, gifts may be eligible for Colorado tax credit through the Colorado Child Care Contribution Credit (CCCCC). For more information, consult your tax advisor.

Are your programs really free?

Yes. Our programs are offered absolutely free-of-charge to all Colorado families and caregivers of children prenatal to age three.

Is there any evidence that your programs really work?

Yes. Aside from ongoing internal measures, Bright by Three has engaged quite a few studies to measure how significantly our programs impact the desired outcomes of early literacy and school readiness. While these findings clearly show our program is effective, the studies were of insufficient size to be published as conclusive. We are currently taking the planning phase of a 5-10 year longitudinal study headed by Children’s Hospital to determine the outcome-based success of Bright by Three programs.

What’s the history of Bright by Three? How was it started?

Brad Butler, Founder of Bright BeginningsGovernor Roy Romer, Founder of Bright Beginnings

In 1989, former Chairman of Procter & Gamble, Brad Butler and former Colorado Governor Roy Romer started our organization in an effort to make “Colorado the best place to raise a child.” Since then, Bright by Three has provided free of charge support and early education information to over 200,000 families.

Is Bright by Three affiliated with any political organizations or agenda?

No. From the time of our founding, the supporters of Bright by Three have come from a broad spectrum of political stripes. The common thread is that we all agree that parents and caregivers are every child’s first and best teachers. If we can use the best research to provide them with tools that lead to improved literacy and school readiness, not only the children, but all society will greatly benefit.